supersecretdownlowhollywoodradar:
After holding back on joining Hulu, ABC signed a deal with Veoh to make full episodes of prime time shows available on veoh.com… Users who discover a show on Veoh will actually pull up ABC’s own player to watch the video with pre-sold ads.
Dipshit old media move, ABC …
Anyone who thinks that this is a bad idea is apperently not familiar with television or television being shown on the internet…
Good call. Despite my education, the network television shows that I work on, and the fact that most of my television viewing is online, I obviously have no idea how televison works, much less television on the internet.
Please explain the logic behind isolating a network’s programming to their own website. Rather than going with a thriving system that has been embraced by internet users, ABC has decided that they’re too good to use some other website, and are just peddling the same proprietary bullshit that they have been for a while. Unless a user knows that they want to catch last night’s episode of Lost, they are not going to casually browse to abc.com to find something to watch on their lunch break. The fact that Hulu makes it easy to browse their massive library of programming, and offers a solid flash video player (without a sketchy proprietary plugin, complete with 12 paragraph EULA) makes it far superior for casual viewers, looking for something to watch online.
Partnering up with Hulu, or actually working with Veoh (rather than just buying glorified ad-space) would absolutely be the smart move for ABC. By isolating their programming in the protective bubble of abc.com, they’re missing a huge opportunity to gain new audiences, and clinging onto an antequated and ineffective online-television distribution model.