1. Avid CEO Weighs in on Rival Apple's New Editing Software

    “Avid is the company that wakes in the morning focused on professional workflows — professional workflows for professionals who making a living doing what they are doing.”

    Translated:

    “Seriously guys, it looks like iMovie. That’s not for professionals, it’s for consumers. Do you want to be a consumer, or a professional? Professionals make the big bucks with AVID™ brand slips and slides.”

    Real professionals don’t need better tools or innovation, they just need the tricks they learned two decades ago, and business cards that say “professional”.

    April 13, 2011
  2. In case you weren’t fervently refreshing #supermeet last night, here’s a rundown of what’s new in the next version of Final Cut Pro. Personal highlights: Built in audio-waveform matching (goodbye, pluraleyes) Automatic shot-tagging via facial recognition Automated color-matching I’m sure some of the other features (“auditioning”, new retiming features, automatic transcoding) are awesome, but those were hard to get across via twitter updates and frantic blog posts. (edit: A video of the editing demo is here. Two giant screenshots of the UI are here and here.) I’m excited for this one. 
    High Res

    In case you weren’t fervently refreshing #supermeet last night, here’s a rundown of what’s new in the next version of Final Cut Pro.

    Personal highlights:

    • Built in audio-waveform matching (goodbye, pluraleyes)
    • Automatic shot-tagging via facial recognition
    • Automated color-matching

    I’m sure some of the other features (“auditioning”, new retiming features, automatic transcoding) are awesome, but those were hard to get across via twitter updates and frantic blog posts.

    (edit: A video of the editing demo is here. Two giant screenshots of the UI are here and here.)

    I’m excited for this one. 

    April 13, 2011
  3. What did you make today?
    High Res

    What did you make today?

    February 10, 2010
  4. High Res
    November 30, 2009
  5. This was my edit suite today. Good things happened in here.
    High Res

    This was my edit suite today. Good things happened in here.

    August 19, 2009